When the Oscar nominations are announced tomorrow, Amazon has virtually assured the first, though possibly not the last, of the nominations for best film to a streaming service: "Manchester by the Sea" by Kenneth Lonergan, which Amazon bought for $ 10 million at the Sundance Film Festival last year, is considered by many to be one of the main contenders for the Oscars, next to "La La Land" and "Moonlight".
Her nomination would be a moment of triumph for the emerging Amazon Studios, which acquired its first original movie ("Chirac" Spike Lee) in 2015, and following in the footsteps of Netflix have rapidly changed the landscape of Hollywood.
Netflix and Amazon have an ever-increasing influence in the awards season. Interpret the role of heroes and villains in an industry where their arrival is welcomed and feared equally: with wallets deep, stained-glass windows of millions of people and more creative freedom, its emergence has altered the order, but anyway both services are looking for that powerful and former status of Hollywood, the Oscar-winner, to boost its prestige.
Amazon will get tomorrow the first nomination in the category best film for a streaming service with "Manchester by the sea"
"we Want to win an Oscar", said the executive director of Amazon Jeff Bezos. Driven by the "Manchester" (which was premiered in Argentina on February 23), Amazon is preparing to beat his opponent of streaming in the main categories of the Oscars. In both Netflix, which has received three nominations in the documentary category, still looking for his first win, as a nomination in the main category, best film.
STRATEGIES
Both have come to the Academy Awards by very different ways. Even if Netflix gave his horse for the Oscars of 2015, "Beasts of No Nation" of Cary Fukunaga, a wide release in cinemas, has primarily focused on acquiring films for estrenarlas in their streaming platform. Netflix would prefer brand new at the same time streaming and cinemas, something that many cinemas refuse and also a lot of filmmakers, because they want their films on the big screen.
Amazon, in contrast, have waited to put your movies in its subscription service, Amazon Prime, until at least a part of the premiere traditional has been done. Partnered with Roadside Attractions for the theater premiere of "Manchester by the Sea", which has proved lucrative. Amounted to 37.2 million dollars at the domestic level in nine weeks, making it one of the best debuts independent of 2016. Lonergan, the playwright, a veteran of New York whose previous film, "Margaret", was involved in claims and lawsuits before Fox Searchlight premiere it in very few theaters, said that his experience with Amazon has been the treatment of most wonderful I have ever had."
"If you want to enter the movie business, great, because the people who are already in the movie business could improve," he said.
The requirements to compete for an Academy award are not strict. The feature films must have been exhibited in Los Angeles at least seven consecutive days and may not be displayed in a format other than cinema before appearing in theaters, but the films that simultaneous are allowed.
This regulation, however, means that some movies from Netflix (some of which have been acclaimed) could not compete because they were created just for Netflix. The film concert by Jonathan Demme "Justin Timberlake and the Tennessee Kids" it went directly to streaming after being chosen in its premiere at the Film Festival of Toronto. Those movies that go straight to streaming (like the film of Vikram Gandhi on the young Obama "Barry") were not received with fanfare in its premiere and was quickly lost in the digital ocean.
CHASING FILM
For a director like Demme ("the silence of The innocent", "Philadelphia"), not to have a premiere in the film is painful.
"it seems to Me that passing movies for streaming is chasing the people in the cinema because the cinemas don’t want to exhibit a film if the movie will be passed by streaming in three months," said Demme. "Sometimes I fear that business of streaming would be happy if movie theaters closed".
Netflix dominates in the career of streaming services in the category domcumental: of the 15 documentary films shortlisted for the Oscar are four of Netflix
In a statement to The Associated Press, Ted Sarandos, director of content from Netflix, defended his service "as a pro film, pro film and pro film buffs". He added that it would place more movies from Netflix in movie theaters if the major chain exhibitors do not from boycotting their releases simultaneous "putting the status quo before the desire of consumers and innovation."
"we don’t understand how it can be more beneficial for someone to hold a movie for 93 million of fans all across the world to ensure that some hundreds or some thousands of people in New York and Los Angeles to see the film in a dark room with strangers," said Sarandos. "The audience in the cinema has been in decline for decades. Most of the people see most movies at home and we want to bring the movies where is the public".
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