The Dutch architect Rem Koolhaas, Pritzker Prize and founder of the Office for Metropolitan Architecture (OMA), a firm foundation of the new Milanese fashion house Prada, which “dress” in a complex presented this weekend.
The collaboration between OMA and firm founded in Milan in 1913 is not new, but the ambition to make a mark beyond the world of luxury is evident in the set of buildings created and recreated by the team Koolhaas and Efe was able to visit a pre-opening to the public presentation on May 9.
Located in the south of the Lombard capital, along the tracks of the station Porta Romana, the buildings of the Fondazione Prada advantage which was a liquor distillery to develop 19,000 square meters a glimpse of art in several animated by its executive director, Miuccia Prada disciplines.
From the Società Italiana Spiriti, founded in 1910, the foundation inherited several structures but exploited by the Dutch architect Koolhaas has raised new volumes to accommodate both of Miuccia Prada’s collection to present new exhibitions.
The exhibition occupies two floors of “Podium”, one of the new buildings of the complex and exhibits Roman classical sculptures and colored reconstructions to underline the “ambivalent relationship” between the original and imitation in the art of that time and circulation of copies as a tribute to the Greek world.
More than seventy works from the Vatican Museums, the Hermitage in St. Petersburg or the Archaeological Museum of Naples, analyzed in depth original sculptures known for their copies and dialogue with contemporary creations that collide to offer visitors the color that were created classic.
The South Gallery, the deposit, the North Gallery and the Cisterna exhibit pieces from the permanent collection of Prada, including works by Donald Judd, Yves Klein, Jeff Koons, David Hockney and Richard Serra.
The huge bare spaces inside Cisterna host a montage presented as “Triptych”, with three works, from the Permanent Collection of the fashion company, presented from May 9 you paths of Eva Hesse Pino Pascali and surprising “Lost Love” by Damien Hirst.
The work of British artist was exhibited in 2000 at the Gagosian Gallery in New York and in 2003 in the Saatchi London and is a glass cube within which freshwater fish swimming around the chair and instruments gyn consultation.
The Italian Minister of Cultural Heritage and Activities, Dario Franceschini, justified the introduction to the press the new arts center decided to create a place to disseminate contemporary art.
“Sometimes it is believed that Italy does not correspond to invest in contemporary art, but the Colosseum and the Vatican were contemporaries,” said the minister.
Koolhaas presented the complex-from left to finish the “Tower” building works-and was satisfied that he, “as one of the North”, was able to carry out a project on a southern country.
The Dutch criticized on the other hand that “in the last twenty years (architecture) has focused too much on the architects and their individuality.”
The film of the Foundation, where he became the presentation to the press, will serve to release a project entitled “Roman Polanski: my inspirations”, in which a Franco-Polish conceived by documentary filmmaker display and directed by Laurent Bouzerau.
In it are the sources of inspiration for the director of “The Pianist” show “Citizen Kane” by Orson Welles; “Great Expectations” by David Lean; the “Hamlet” by Laurence Olivier; “The Bicycle Thief” by Roberto Rossellini; “Eight and a half” by Federico Fellini, and “Odd Man Out” by Carol Reed.
Another director, Wes Anderson, designed coffee “Luce Bar”, located at the entrance of the resort, a place that recreates materials and inspired by the decades of the fifties and sixties of the century objects XX the atmosphere of a typical Milanese home, with a tribute to two films in particular.
It is “Rocco and His Brothers” by Luchino Visconti, and the classic Vittorio de Sica “Miracle in Milan” in a space that Anderson makes it clear, according to developers, will not do ” set “of shooting,” although it may be a good place to write a movie. ”
Javier Alonso
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