Friday, May 22, 2015

Eurovision, a celebration of identity and diversity – The Financial

Dear reader, if you have some time tomorrow, Saturday, May 23, I invite you to enjoy a kind of final World Cup song called Eurovision TV. It will witness a sense of European identity, a big party with national pride exalted, with thousands of fans supporting their countries in an atmosphere of freedom and diversity.

Eurovision began their annual transmission in 1956 , which makes the popular music contest having the longest and probably the most important in the world. In its 60th anniversary 40 nations participate, all European and some Middle East, Africa and even Australia. The party in Vienna, venue for the final, will be capitalized.

will have a viewership of over 200 million viewers. (The Eurovision final is overcome by the end of the World Cup football with 700 million viewers, but exceeds the final of the Champions League and the Super Bowl with 195 and 165 million, respectively.)

Stéphan Sberro, a specialist in European integration of ITAM, explains that the purpose of the competition was “reunify Europe with songs”. For example, in 2004 in Istanbul, the European Broadcasting Union introduced a logo composed of two emblems. A heart that symbolizes the soul of the contest-love and peace among the nations and the national flag of the host country

Eurovision has a good deal of sense of belonging to European culture and national rivalries. As in the World Cup, flags deployments are enormous. And just like in football, Eurovision is no great powers. Ireland is the leader with seven championships, followed by Sweden, France, the UK and Luxembourg, who have won five events, three wins are the Netherlands, Denmark, Norway and Israel, while Italy and Spain have two wins.

Obviously the Irish and the English have an advantage, language. Increasingly, participants from non-English speaking countries interpret the songs in English. This is the case of Germany, which has twice won the competition since 1997 and began to perform his songs in English. Even the representatives of Russia and have several years using the English language. Other countries such as Spain, Italy and France continue to use their own language.

All the world game shows such as American Idol and Britain’s Got Talent Singing for a Dream, originate in Eurovision, which It was developed from the legendary Italian contest in San Remo. The European television channels, many state and the BBC, RTVE in Spain, France 2 and RAI of Italy, agreed to organize this competition has been a huge success, audience, business and European identity .

Eurovision, as the World Cup, is taken very seriously by some countries as it involves an element of national glory or soft power that payable on the external image of the winning nation. The country that succeeds becomes host the next contest, which represents a large spill on tourism and propaganda. For distant geographical heart of Western Europe, such as Russia or Serbia, it means returning to countries belonging to the European cultural circle.

An element that has distinguished the competition in recent years is the sexual diversity of its participants and an atmosphere of openness to different sexual expressions. Last year, for example, the winner of the competition held in Copenhagen was the Austrian Conchita Wurst, who describe it as a transvestite handsome bearded. There is consensus among connoisseurs contest Conchita’s win was a reaction of rejection of the measures against sexual freedom that had imposed the Russian leader, Vladimir Putin, in the spring of 2014, criminalizing homosexuality.

Conchita got the competition took place this year in the beautiful and musical capital of Austria, Vienna. Johann Strauss City this week has become a kind of celebration of sexual diversity. Pedestrian traffic lights, for example, instead of the traditional man just across the street, have homosexual couples.

is attributed to Jean Monnet, the founding father of the European Union, the phrase “if I were to return to begin the work of European unification, start with culture. “The enormous popular party that Eurovision has become evident that culture is the heart of the integration process and most important unit of our era, the European Union and its 28 member .

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