Tidal, the new streaming service owned by artists – El Colombiano

The artists have taken the initiative to solve the crisis of the business model in the music industry and Jay Z convened in New York to Madonna, Rihanna, Beyonce and Alicia Keys, among others to present Tidal, a platform for streaming music that stands up to Spotify.

While the industry still laments the death of CD and consumers still frequently resort to hacking to get the most played songs, were the artists, that lately seem doomed to focus their benefits on concert tours and not in album sales, who decided to operate your alternative to either model.

Jay Z is the brain of operation has been called Tidal and offers, for $ 19.99 per month , a service of 25 million songs without ads, 75,000 music videos, melodies identifier, manager of social media and playlists.

This compatible with almost all operating systems for mobile phones and computers will be available in 31 countries and promises a quality superior to its competitors sound, although it also provides an option for $ 9.99 for those wanting a conventional sound quality.

Ie, direct battle to Spotify (platform that has been explicitly rejected by artists like Taylor Swift) adds indirect competition with YouTube videos in question, social networks within proximity to the artists and Shazam in recognizing songs played on radio or television.

The famous rapper and visionary producer, besides creating this project, gather in one room to the music stars over the world got busy schedules.

Madonna, Rihanna, Beyonce, Daft Punk, Alicia Keys, two members of Arcade Fire, Jack White, Kanye West, Nicky Minaj and Usher, among others, signed the initial manifesto of this proposal and, by video, Chris Martin and Calvin Harris followed the historic moment.

“We have to write the story for ourselves,” says Jay Z in the promotional video. “If these artists have been able to sit in a room together, the world can change. And that happened today, “he adds.

In the main post office in New York, was Alicia Keys which acted as master of ceremonies before this” dream team “of international music. “It looks like a graduation,” said

“Our goal is simple: we want to offer a better service and a better experience for both artists and the public.” He said at an event whose hashtag for Twitter and Instagram was #TIDALforALL.

“We seek the health and sustainability of our industry worldwide” , continued Keys. “It’s everyone’s interest to preserve the value of music,” he said.

“Today is the day. The day we started this journey together. All as if we were only one, “he said.

In January, Jay Z bought Tidal Swedish company I aspire for $ 56 million and has since been turning it over to the platform to suit this business model, that a sector is short, the music “streaming” (to listen directly without download), according to the Association of Recording Industry of America is valued at 1,800 million dollars.

According to the New York Times, Spotify now has 60 million users worldwide, of which 15 million paid subscription and others use the free service with advertising. Apple also is expected to offer its music service “streaming” throughout this year.