In the graph four girls posing for the new collection of GapKids are, but what sparked controversy among users was that the highest girl, who is white, resting his arm on the head of an African American girl minor height.
the image provoked criticism so strong that the clothing company apologized and announced it will withdraw advertising. However, opinions are divided.
For some has been at least insulting, if not intentionally racist, and say reflects a lack of consideration by Gap. The company, in turn, issued a statement in which he defends the values of “diversity and inclusion”
On the other hand, they considered it an observation exaggerated by a group of people. ” there is nothing wrong with this picture, a girl is taller than the other and it was like alighted. there is nothing racist “, published the user @ 1967butterfly on Twitter.
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the discussion went beyond social networks to opinion columns. The journalist Kirsten West Savali wrote in The Root, a medium that addresses the issue of black culture, that advertising exacerbates “the feeling that the black bodies are undervalued and positioned to serve as props for white bodies can be better and be admired “.
However, the film director Matthew A. Cherry, who is black, gave another twist to the debate by publishing a tall girl photo of an old advertising campaign showing black resting his arm on the head of a smaller, white girl.
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