AMC backpedal and not allow texting – Terra Peru

The idea lasted as long as a text Snapchat: the director of the AMC cinemas spoke openly of creating cinema where you could texting in order to attract young people addicted to their cell.

fILE – in this file photo May 22, 2013, Adam Aron, director of AMC Theatres, speaks during an event on the impact of sports in Philadelphia. In a statement released on Friday 15 April 2016, Aron said AMC not allow texting in cinemas. Two days earlier, the executive had told Variety that the company was considering having some cinemas that would allow the use of cell phones in the rooms. The idea received strong criticism on social networks.

Photo: AP Photo / Matt Rourke, file / AP in Spanish

Two days later, after facing harsh criticism on social networks, the company says it is leaving the idea “out of the finished product.”

Adam Aron, who in December became director of AMC Entertainment Holdings, said on Wednesday Variety that the company would weigh allow the use of smartphones in some cinemas in order make them attractive to millennials.

“When you tell a 22-year ‘off the phone, do not spoil the film, they hear’ please cut your arm.” That’s not how they live his life, “he said.

That was when a torrent of criticism of the plan broke.

“AMC Theaters want to allow texting in theaters. In other words, never will go to AMC theaters,” tweeted Jake Hamilton, a reporter for Fox News.

The blogger Perez Hilton tweeted that the plan made sense because everything in those cinemas “is the worst.”

Pablo Hidalgo, executive Lucasfilm, imagined a day when he brings it a “huge fruit durian an AMC cinema, tweeted live and periscopee eating as the film is projected” .

The durian grows in Southeast Asia and is notorious for being stinky.

Before the criticisms continue much longer, AMC issued a statement Aron early Friday in which he said he had recanted “instantly” in their thinking to respect.

“Already with its recommendations, NOT allow texting in any of the auditoriums of the AMC theaters. Not today, not tomorrow, not in the foreseeable future,” he said. “Unlike the many advances that you have praised AMC, we heard loud and clear that this is a concept that our audience does not want”.

This restored peace in the galaxy of moviegoers.

“I love it when rational thinking wins,” he tweeted Holly Overton. “Thank you for respecting @amctheaters moviegoers”.

“Viva! Amc is literally the only cinema chain in my area, so I feel relieved,” tweeted Benjy Monteagudo.

___

Ryan Nakashima is on Twitter as: https://twitter.com/rnakashi. His work can be found at: http://bigstory.ap.org/content/ryan-nakashima

<- credit />/ ->