Why the largest US cinema chain You want to allow the use of phones in their rooms – BBC World

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Image caption remains to be seen if the audience and even the rest of the industry are of according to this initiative.

We are all accustomed to before the start of a film in the cinema, ask us off or mute phones.

and there’s nothing more annoying than sitting in the dark of a cinema and have next to someone not to use the phone.

But that is about to change in rooms the largest chain of cinemas in the United States.

AMC which has 400 cinemas across the country with more than five thousand screens- is about to become the first display to allow the use of phone during screenings, not for making calls but, for example, sending and receiving messages.

Attracting youth

the idea, that some will like but others seem them a horror, he has left Adam Aron, the new president of AMC, who is determined to attract young people to the movies.

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Image caption Will the selfies made in film the next trend?

Aron is concerned that new generations do not frequent the cinema as did their parents when they were young.

“When you tell a young 22 to turn off the phone, not that you’re ruining the film, but for them is to ask the arm cut off above the elbow. you can not ask a boy of 22 who turn off your mobile. that’s not as he lives his life, “said Aron.

the president of AMC adimitió to implement the measure is not so simple.

” There is a reason why ads that say are projected to turn off your phone because movie fans do not want someone on your side sending messages or having the phone on, “Aron said, so think to look for a way that does not disturb other viewers.

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Image caption sure the idea will irritate many movie lovers.

Solution

And what the solution to respect those who oppose the use of cell phones during would be the projections while attracting young people and their smartphones to theaters?

Well, according to Aron, with measures such as a row of special seats or even a room those who want to use their phones.

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Image caption most cinemas ask their customers to turn off their phones.

This is not the first time that this idea is heard, since some years ago other chains raised the same as the rise of mobile phones.

At that time met with fierce opposition that led to his dismissal.

Now remains to be seen whether the audience and even the rest of the industry have changed my mind.

now, the Film Society of United Kingdom (UCA), which represents most operators in the European nation, has already said that its members want their audiences to enjoy the “experience of the big screen” and said which prohibit the use of mobile helps “avoid distracting others.”