AMC Theatres plan to allow texting during a screening of the film – informative Plano

is a strategy to attract the millennials .

  Throughout the week they have released many news during under the CinemaCon , introduced in the United States for organizing theater owners where distributors have your calendar the year and a chance to show content exclusively on the upcoming features. This year we have seen progress of projects such as Passengers and The Magnificent Seven.

 

  In an interview for the magazine Variety , the new CEO of rooms AMC , Adam Aron, commented on the strategy that the company will take to refresh the way in which the audience is drawn to watch a movie. Within your plan is to invest more in brand marketing to attract audiences and offer better packages loyalty to ensure they see a lot of tapes.

 

  The most remarkable and daring Aron intends to do to attract a younger audience, particularly the millennials , is to offer the opportunity to send text messages while watching your film, practice at the moment is frowned upon by many people and other exhibition chains.

 

  “When you say to a 22 year old to turn off your phone so you do not ruin the film, he listens.. ‘Please cut your left arm You can not say to a young man to turn off cell So no live your life. ”

 

  “At the same time, we have to figure out how not to disturb the rest of the attendees. There is a reason why those ads tell you to turn off the device, because that is the film does not want to someone on your side that the pass texting or the lit cell “.

 

  To control the situation, the government has decided to have a separate room for that audience, and offer a more friendly stay for your cell phone needs. However, Aron did not mention whether within your plan of attack is another very important for the public issue: the spoilers , which could increase if the use of the mobile device is accepted during the screening of the film.

 

  Recently, Google patented a program antispoilers , issue reemerged after various portals and social network users were dedicated to ruin the movie Star Wars. the Force Awakens people who have not yet had a chance to see

 

  This measure by AMC is a proposal that so far only affect the United States. In Mexico, Cinépolis and Cinemex , the two largest distributors, still show a video at the beginning of the film so that you keep silent cell and do not use during the function.