Among all the data, the data: the music industry grew for the first time in 20 years. Yesterday in London, the International Federation of Music Industry (IFPI for its acronym in English) announced, in a press conference its annual report for the period 2015 and their numbers encouraging data emerge for the music business both in Argentina and the region and globally. The sector experienced the “most significant growth” last year from 1995, as reported yesterday by the entity.
As said Frances Moore, CEO of IFPI, the growth is due to revenues from platforms streaming , which increased in 2015 to 45.2% and reported 2.900 million.
streaming is the key word of this promotion. The legal streaming music revenues pushed around 15,000 billion in the phonographic sector during the year 2015. The figure represents an increase of 3.2 percent over 2014, which means the highest annual growth since earlier this century.
for the first time worldwide, digital formats outsold physical (CD, vinyl, DVD). The trend continues unstoppable since five years ago, especially since the entry into the market streaming as a form of online consumption.
Latin America was, in the 2015 period, the fastest growing region. Its revenues rose by 11.8% thanks to the blessed streaming , which quickly became the preferred mode of listening and music consumption. In Argentina, sales increased more than a third and reached 34.8% growth. While Brazil had a slight drop (1.8-on-year), this market remains the most significant worldwide.
The music industry, this patient had a wide range of symptoms in recent years and the most severe diagnoses augured little chance of survival, she returned to stand and walk with relative safety. The results vary by country, and all these years have varied discomfort. Piracy, that big monster that stomped, no longer seems to be the big bogeyman a business that, from these numbers and symptoms that show some recovery, returned to sleep.
triumph of the digital universe by the physical format was not full “because” three markets: only in Japan, Germany and France sales CD, DVD and vinyl exceeded the revenue generated by the various services offered through Internet .
in the overall count, 45 percent of 2015 revenues came from digital area, while physical formats were left with 39 percent. And the remaining 16 percent? Well, they are not blank votes, but they belong mostly to the rights of public communication (radio and television). While the digital strip undergoes a growth spurt of 10.2 percent, the physical business shrinks 4.5 points.
In Latin America, sales grew 80.4% streaming. Argentina exclusively on growth was 34.8%, as encouraging as a surprising number. Today Argentina is one of the countries in the region that offer streaming services. They are 13 recognized by the IFPI: Apple Music, Deezer, Microsoft Music Store, Napster, Cienradios, Groove Music Pass, Movistar, Personal, Claro Music, iTunes, MTV, Spotify, Dailymotion, Larala, Muzu and YouTube (six of them handled only by subscription).
globally, digital music revenues grew to 10.2%. The crestfallen physical format sales, however, declined in 4.5%.
Japan, the largest market after the United States, saw its sales grow 3% after several years of sharp declines, thanks in part to powerful streaming.
China, meanwhile, was a key to decorate the overall numbers of the music industry actor. Its growth accounted for almost 64% compared to the previous period.
Michael Nash, EVP of Digital Strategy Universal Music said in the press conference that offered the IFPI that “migration of users to streaming is finally taking place, “and explained that subscriptions to premium services already have 68 million users, a number that stood at 41 million in 2014 and 8 million in 2010.
Director executive of Sony Music, Stu Bergen, said that “there is no doubt that this service is the future” and that the industry “should grow at a faster pace”, like streaming himself.
If streaming is a keyword, the other is a proper name: Adele. The director of Sony admitted that the publication of the last album by the British singer, 25, was the best selling last year, with 17.4 million copies worldwide. This number, indeed overwhelming, pushed improve industry figures. And he did virtually alone. The second on the list, Ed Sheeran with X, “only” sold “3.5 million.
Not only numbers consisted of the report. The IFPI it reported that musicians and record companies do not receive fair remuneration due to a distortion in the market ( “value gap”). Platforms like YouTube are those drawing the benefits of such distortion
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