In the graphics are four girls posing for the new collection of GapKids, but what sparked the p olémica among users was the highest girl, who is white, resting his arm on the head of an African American girl shorter.
The image provoked criticism so strong that the clothing company apologized and announced it will withdraw advertising. However, opinions are divided.
For some has been at least insulting, if not intentionally racist, and say it reflects a lack of consideration by Gap. The company, in turn, issued a statement in which he defends the values of “diversity and inclusion”.
On the other hand, felt that a observation exaggerated by a group of people : “ there is nothing wrong with this picture, a girl is taller than the other and it was like alighted there is nothing racist.” published the user @ 1967butterfly on Twitter .
the opposite version
the discussion went beyond social networks to opinion columns. The journalist Kirsten West Savali wrote in the journal The Root, a means of addressing the issue of black culture, advertising aggravates “the feeling that the black bodies are slighted and placed to serve as props for white bodies can look better and be admired “.
However, the film director Matthew A. Cherry , who is black, gave another twist to the debate by publishing the photo of an old advertising campaign showing a black tall girl resting his arm on the head of a smaller, white girl.
Finally, to close the discussion, Gap issued a statement stressing: “ replace the image with a different picture of the campaign that encourages boys and girls everywhere to be themselves and be proud of what makes them unique. “
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