Madrid will host the “Oscar of Bollywood” on June 25, announced Monday its organizers, hoping by Spain that this colorful ceremony will help bring more tourists from India.
around a hundred Bollywood stars attend the gala awards ceremony at the Academy of Indian cinema (IIFA, for its acronym in English), which is expected to be seen by 800 million viewers worldwide, according to organizers.
“it will be really crazy,” he told a news conference in Madrid, Anil Kapoor, one of the most popular Indian actors, star of the hit movie “Slumdog Millionaire”, winner eight Oscars in Hollywood
“the Indians and Spaniards seem to us a lot: we like to live life, we believe in family values and we like to dance.”., said
the ceremony , held for the first time in 2000, awards the films last year and is held every year in a different country.
the choice of Madrid as the venue for this year’s gala is a consequence of the Spain’s efforts to expand its traditional tourism base composed by visitors from northern Europe eager to sun towards tourists from emerging economies such as India.
last year only visited Spain 85,000 Indian tourists, but led to an increase almost triple compared to 30,000 visitors in 2011, said Marta Blanco, director general of the agency promoting tourism in Spain, Turespaña, in presenting the gala.
“it is a country that has great potential . We want a better positioning of our country in this strategic market, “he added.
It is expected that the celebrations around this awards attract some 15,000 visitors to Madrid during the week of the ceremony and create a income of about 15 million euros (16.6 million dollars), according to organizers.
in an act of promotion of these awards, hundreds of people gathered Sunday in the center of Madrid to attend a flashmob in participating Kapoor and two other stars of Bollywood – Sonakshi Sinha actress and actor Hrithik Roshan -. against the Madrid City hall
actors published tweets with photos eating ham on a market Madrid, dancing flamenco and the players of Real Madrid Gareth Bale and Karim Benzema at the Santiago Bernabeu stadium.
Known for their catchy songs and their strange and colorful scenery, the Indian film industry produces more than 1,000 films a year, even surpassing Hollywood.
This industry sells more than 4.000 million tickets a year, organizers of the show.
the last gala of these Kuala Lumpur ceremony took place in Malaysia last year. In Europe, it was last held in 2007 in Yorkshire, England.
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