Spielberg allied to a asian giant looking to conquer the chinese market – Daily of The Day

The production company of Spielberg joins forces with Alibaba (FILE)

China is the market that most appeals to Us: the film industry has found in the country east of an audience of millions hungry for the super-spectacular Hollywood, able to multiply profits and save projects that are not very well received at the local level.

And, therefore, more and more studies are wagering, directly or indirectly, to cater to that market: the chinese abandon the role of villains and become allies many times key, with several scenes going on in the asian giant and to productions that explore the mythology of the country, as "The Great Wall", with Matt Damon, forthcoming.

Always attentive to the trends, the production company of Steven Spielberg’s Amblin Partners, allied to the chinese giant Alibaba, the power of the media and e-commerce: the Amazon chinese" and the production company announced an agreement to co-produce films for the global audience.

The agreement adds to a series of ventures in China Hollywood studios interested in the growing audiovisual market in China.

a subsidiary of entertainment of the signature asian, Alibaba Pictures, it will acquire a minority interest in Amblin Partners. The company combines the study DreamWorks Spielberg, Participant Media, Reliance Entertainment and Entertainment One.

Alibaba is the largest e-commerce company in China and has expanded to the world of entertainment with the acquisition of the service of videos Youku Tudou, and the launch of Alibaba Pictures, which funds projects in cinema and television.