Grammys with Latin flavor and new times – Univision

The 58th Grammy began and ended with two highlights for Latinos: the presence of Selena Gomez on the red carpet, which toured with who would be the big winner of the night, Taylor Swift, and the presence of Pitbull on stage to close the transmission, complete with Sofia Vergara dancing the Taxi.

a few minutes after having captured the attention of the press specializing in fashion, Taylor Swift win the Grammy for best music video for Bad Blood, in which Selena Gomez has a stellar participation .

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Taylor Swift received word backstage, and immediately rose to your account Instagram the time of conclusion . Those 11 seconds of euphoria deserved, in a few hours, the “heart” of more than 870,000 of the 66.4 million followers you have the singer on that platform.

These figures, along with the 772.5 million of times Bad Blood it has been viewed on YouTube, makes some critics considered increasingly irrelevant Grammy ceremony, which in its five most recent editions has been watched by an average of “only” 25 million television viewers worldwide.

the same case of Bad Blood shows, however, that things are more complex than that in the contemporary music industry; that success is not explained today without a multiplatform strategy that includes a “film” blockbuster, collaborations with artists throwing winks to other markets (in this case, Selena Gomez and Kendrick Lamar), a tour and, yes, the appearance in the Grammy, without which these 868,000 Instagram followers who were excited to see the moment of euphoria would not have activated.

If anyone understands perfectly such mechanism is fair Pit Bull, who also share with Natalia Lafourcade the Grammy for best Latin rock album, urban or alternative music, took the invitation to nightfall to pitch, Bad Man, the first single from an album to be titled Climate Change .

with the participation of Robin Thicke, Joe Perry and Traves Barker, Bad Man reflects the interest of Pit Bull for giving the final leap to the British market, and Hence the genius mercadológica involved have chosen to close with this simple presentation at the Grammys.

the camera, however, had stolen seconds before the appearance of Sofia Vergara in the Taxi, sparking a tsunami again the figures: in a few hours, 93,000 of its 7.5 million followers on Instagraman gave his heart to a video in which Sofia appears rehearsing <. /> b> participation

the formula back to work: the Latin rapper resorting to a telivisiva gala, to Anglo-Saxon colleagues and one of the largest Latino TV stars to detonate his new production

the 58 edition of the Grammy show as well that the future of the music industry is already its present, and that Latinos know how to play this new game.

Read the full list of winners

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