Madrid .- When in 1982 Arco opened for the first time in Spain almost nonexistent collecting and few institutions were acquired contemporary art. Now, 35 years later, collecting is within reach of many.
“There is a whole generation of collectors who are born with Arco, people who have come with their schools and their families to the fair and have generated a collecting major national buying or not buying the business cycle, but there are a number of informed people traveling, visiting galleries, which attends fairs and they are a very important Arco substrate “he told Efe director the fair, Carlos Urroz.
in the first edition of the Contemporary Art Fair (Arco) in which he worked, in 1995, Urroz recalled that a meal for collectors and clients of the galleries was organized “and were 25 people “against the thousand who came on the first day of 2016.
This year, to support the fair on its 35th anniversary,” companies and collections that had long without buying have become to do so. There is a collecting company that also reactivates depending on the economic availability, “he said.
Urroz insisted that one of the tasks of Arc is developing new collectors,” not only affect those who already they exist. People who do not have the habit of going into a gallery do, lose fear, initiate contacts with gallery owners. “
This requires the organization of the fair has created different programs such as First Collector, free service advice to buy art during the show directed by Elisa Hernando, as well as a program for young collectors.
About two months before the fair begins, those interested in advice raise their interests and their budget. the team working on this program studies the requests, contact the galleries and make a study delivered to each of the prospective buyers at the beginning of the show.
Elisa Hernando, director also the consulting firm Global Art, noted that the proposals made “are unique and independent” for each collector. “each person is unique, with a different profile and that requires us to prepare well the proposals,” he added.
Men and women from 30 to 70 years, are the clients of this program “that unites them that they really like contemporary art but do not know where to start.”
as for budgets, the range is very wide. “The very few were less than a thousand euros, few more around 6,000 euros, the most common is between 15,000 and 25,000 and there are also a few from 25,000 to 50,000 euros. From that figure already few who serve. to all, have the budget they have, we do alike, “he said.
the director of First Collector said that also work equally with all the galleries. “It’s a free service to both the collector and to the gallery. We work with 80% of those participating in Arco and make proposals for all of them and artists of all nationalities.”
On the occasion of anniversary of the fair, “this year, more than ever, we have worked with foreign collectors. it has been noticed much movement, people are more relaxed and more willing to invest,” said Elisa Hernando, who noted that, once finished the fair maintain contact with the people who have advised “and virtually all have purchased or have started a relationship with certain galleries”.
No comments:
Post a Comment