The existence of the cultural sector in Spain is, in itself, “an accomplishment.” So says Antonio Onetti, president of the SGAE founding in 2014 yearbook management company presented on Wednesday and that affects the steady decline in public revenues and in sectors such as film and music.
The report, over 500 pages, notes that dance and opera and zarzuela are large harmed the past five years in the performing arts and, within the popular live music, are music festivals which are better holding the pull, but also with difficulties. The SGAE says that 2013 was not only a “bad year” for culture, but a “lost year for (re) build the sector.”
The exhibition in cinemas accumulated since 2007, a loss of 34% in viewers movie lost last year 17.8% of viewers (from 93.3 to 76.7 million) and 18.5% of the collection (from 612.2 million euros to 498 7 million) over the previous year. In fact, theatrical exhibition since 2007 accumulates a loss of 34% in viewers. Although the Foundation does not contain data, suggests that it is producing a recovery in 2014; this year have premiered films like Eight Basque surnames , with 8.53 million viewers and 50.2 million euros raised, according to the Ministry of Culture.
Television and radio , meanwhile, despite falling in minutes in 2013 minimally consumer leverage their position as leaders in entertainment above other disciplines studied. The Yearbook includes data and also a qualitative analysis , by professionals in each sector, analyzing the problems by passing the cultural sector.
The main causes of these problems, pointing to “ the economic crisis , piracy, rising VAT and cultural changes in consumer habits.” Onetti ensures that the expected increase in PGE culture in 2015 is not enough “after a decline of 25%” last year.
The theater holds
The performing arts accumulated losses since 2008 30.4% representations, 34.3% attendance and 23% in revenue. Falls the number of people attending free or very reduced price events and those with high price have higher rates, says the report.
As the theater, with declines in 2013 over the previous year 4.4% in representations, in attendance of 3.2% and 2% in revenue, is the discipline of performing arts “is holding better”-in 2014, according Onetti, data support theaters in Catalonia aumento- reflect light, dance and lyric are “certainly a complicated situation,” according to the yearbook.
Last year the number of dance performances fell by 10.6%, the spectators by 10.5% and revenue by 10.5%. Since 2008, the number of dance performances has fallen 49.4%, 41.4% attendance and revenue by 50%. Last year, the opera and zarzuela reduced their charges by 6.2%, viewers at 8.4% and revenue by 10.4%.
Concert halls go through a difficult situation, there has been” adjustments “in the promotion and less spending power live music , on the other hand, introduced in 2013″ obvious signs of exhaustion, “according to the experts consulted by the SGAE, are saying that it is” stuck “to a large extent by the increase in VAT, due to lower spending power, the plight of the rooms,” adjustments ” in the promotion, etc.
The total number of popular music concerts was reduced by 11.4% in 2013, viewers fell by 12.4% and revenue contracted by 13.6%. Large concerts and macrofestivals better behaved themselves and show a somewhat smaller declines in attendance (-10.46%) and revenue (-6.93%)
Experts affect the cuts in government and that the measures taken after the tragedy of Madrid Arena “would be doing” Titanic “music promotion effort.” Also, the high range of festivals indicates that He favored by “the pursuit of electoral revenue, brand image or region of revenues to support the drop in recorded music sales, etc increases competition and lowers objectives.
classical music has also experienced declines in all indicators, SGAE ensures that its trajectory is not as negative as the level of public investment in she is much older: “It’s in another galaxy,” said Onetti In 2013 there was a fall of 3.3% in concerts, spectators 4.1% and 2.1% in revenue
<.. h2> recorded music downloads
As for recorded music , which has reduced its sales by 56.2% in recent years (15.1% between 2012 and 2013), has not been offset by the rise of the digital market revenue losses in the physical market. SGAE out that the digital market for the first time, not increase its revenues in 2013, recording a drop of 0.4%, although Onetti noted that in 2014 is experiencing an upturn.
Keep in mind, according to the report, 91.9% of downloads on computers made in 2013 ” were unpaid and only 8.1% down payment. ” However, both descend: paid downloads fell by 171 million files (from 364-193) and “free downloads” files on 488 million (2,673 million to 2,185)
<. span class = "imp"> television advertising revenues in five years have fallen 44.7% As a counterpoint are television and radio. Despite a slight fall-from 246-244 minutes of experienced mid last year, consumption has increased since 2008 by 7.5%, which represent more than 17 minutes of daily average per capita, located at 111 Advertising revenues, however, have fallen in five years 44.7%.
The same trend lived radio, the public also has been increased since 2008 by 6.7% , rising in seven minutes the average daily consumption per listener from Monday to Sunday . Advertising revenues have been reduced by 37.1% since 2008 In 2013 the average number of minutes spent in listening fell 114-111.
Finally, market video , one of the areas where the decline soon began, has had in just five years, despite the consolidation of Blu-ray, a drop of 69.2% in revenue, 22.8 % in 2013 over the previous year. Neither the video game market was saved, with a total revenue loss (hardware, software and peripherals) 46.8%
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