Sorry failure of the publishing industry and the governments of Latin America when creating new readers and new plans to promote reading in the new analog-digital paradigm. It is one of the key conclusions was reached after the Iberoamerican Meeting of Editors held in the House Reader Madrid .
The meeting, attended by experts for two days discussed the relationship between business, the book and the reader, some challenges left on the table. As he explained Fernando Zapata , director of the Regional Centre for Book Development in Latin America and the Caribbean .
“Change education policy and review the teaching of reading and writing. And focus on teachers to master digital culture. They will take one of the worst parts in this change, “he said. For his part, the president of the Federation Editors Guild Spain insisted on “improving reading rates, create promotion campaigns according to the times, to improve the fabric of bookstores and libraries “.
The meeting coincided with Liber which highlighted Facts Today -, the publishing industry trade show this year was opened to the public. Note that the data in Barcelona last year to 2.708 million euros charged in the market is presented, which represents a decrease of 9.7% over the previous year. In Latin America are published each year 194,000 titles; in Spain, that number reaches 76,000.
“You can consider Latin America as a single entity. We are 19 Spanish-speaking countries, most USA with a growing Hispanic population and Brazil , each with its special, especially cultural features, which have been ignored. And even those who are sent the remnants of Spain, “said Gabriela Adama, former director of the Book Fair in Buenos Aires .
César Antonio Molina , director of House Reader Madrid , noted that “government policies should synchronize between Spain and Latin America around the best practices of consumption to avoid, for example, piracy, consciousness is taken of the importance of intellectual property and avoid obstacles to the smooth flow of the book. “
In this sense, “is fundamental claim the figure editor.” “It needs more than ever to ensure a good product, and not as a mere intermediary, at a time when they tend to proliferate editions little revised and books of dubious quality,” he said Manuel Ramirez , editor Pre-Texts .
“We journey between two worlds, analogue and digital, without us noticing. It is a great advantage, but we run the risk of getting lost, not knowing what the right path. The reader should know what is good and have a basis for assessment of a work right now on the Net diluted and chaos. The role of the media is more relevant than ever to establish that the guiding dialogue between book and reader, “concluded Marisol Schulz , director of the International Book Fair in Guadalajara , Mexico.
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