It is indisputable that the world’s biggest sports leagues are currently high level competitions but also offer entertainment and generate very close links with hobbies, which makes them attractive scenarios for brands.
the NFL is one of the leagues most engagement provides with audiences, not only by the level of competence of each party, also by the spectacle that adds the league, which reinforces important strategic alliances focused on technological innovations and reach digital audiences.
on August 11 began the preseason and with it will come a series of actions of marketing and advertising that seek to give impetus to the league en route to scheduled for Sept. 8 kickoff. Here we mention three that are already underway:
1. Microsoft released a special edition covers for their tablets Surface Pro 3 or Surface Pro 4 with the logos of the 32 NFL teams. Note that the technology of Redmond has invested at least 400 million dollars in business alliance it has with the league so that their tablets are used by each franchise during the games. Even 17 official video game of the league.
2 appears in Madden NFL. Dream frustrated Adele. The halftime show of the Super Bowl is designed to dazzle the audience and attract brands, only Pepsi paid more than 172 million dollars to be the sponsor of the event only in 2015 exceeded 118 million viewers. Super Bowl 51 will be headed Adele wanted, but the British singer refused the invitation that other stars like Beyoncé, Madonna, Prince, Michael Jackson and the Rolling Stones did accept.
3. Seek new audiences. One of the characteristics of the NFL it is that keeps seeking innovation for both sport and to make it more attractive for audiences in their telecasts, and now released completely to digital audiences . The league made an agreement with Snapchat for the social network to share photos and videos of the 256 games of next season through its Discover canal. This agreement is also focused on the marks, which may appear as advertisers if they invest 7 million dollars.
These types of actions, as well as many others who undertakes the NFL, the positions as sports league greater value worldwide to generate greater than 13 billion revenue, according to the portal howmuch.net financial analysis. Outperforms other major American sports organizations such as MLB, NBA and NHL, as well as English Premier League, which is the highest ranked soccer league.
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