Friday, July 8, 2016

This is the announcement of Seat has been branded a pedophile sexist and social networks – Merca2.0

Spain .- Car sales Seat in Spain have increased during 2015, reaching put in 77,580 units, a number of vehicles sold is going up since 2011, when they were falling gradually, as you can be seen in this chart prepared by the web portal Statista. But now, these sales could see resented a controversial campaign that has been trending topic on social networks for their content.

​​ Source: Statista

Source: Statista

Specifically, the campaign focuses on the camera vision of the new SEAT Ateca and is starring Spanish actor Hugo Silva and the spot has been criticized social networks considered sexist and pedophile, because in the commercial can be seen as the actor parked in front of their child’s school to pick them up and to prevent adolescent girls leaving the school to see, decides to crouch and use the car incorporates cameras to verify that the fans away. When hides and switch on the device, car screen shows the legs of several minor past the vehicle.

The truth is that the company did not intend this effect with the commercial, but what I wanted show is how the actor tries to prevent their fans bother him and that is why so users of social networks have attacked both the car company and the own actor.

then we leave you with the controversial spot for you to judge for yourself.

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