The World Health Organization (WHO) called on its member states to establish a certification system in which they are qualified as tapes adult movies and TV series in which you smoke.
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This is the main recommendation of the report “smokeless Movies, evidence to action” released Monday, in which the influence is analyzed scenes with smoking have on the decision to start this harmful habit. WHO believes that the reduction of these scenes will not only reduce smoking initiation, but also diseases and mortality associated with this.
“It is proven that exposure to scenes where smoking influences decision making and no exposure reduces consumption. Also, there are films worldwide, so its influence is global, “he said at a press conference Armando Peruga, WHO expert. Studies conducted in the US have shown that 37 percent of teens who started smoking did so encouraged by what they saw on the screen.
According to the Centers for Disease Control and Prevention (CDC) in the United States, exposure to smoking scenes where prompted to 6 million American teenagers smoking in 2014 and of these, two million will die in the future for reasons related to consumption tobacco. In 2014 scenes where smoking by 44 percent of all films in Hollywood, and 36 percent of qualified “for all audiences”
movies were detected.
In the same year, the US federal government estimated that if the films with scenes snuff as adult movies is qualify the rate of teenage smoking would be reduced by one-fifth and one million deaths related to snuff be avoided.
The problem is not only because American has detected the constant presence of snuff films in European (Germany, Britain, Holland, Iceland, Italy, Poland) as well as in Mexico and Argentina, recalls the report.
Nine out of ten films in Argentina and Iceland containing scenes with snuff, including qualified for minors, according to the text.
It is up to governments to determine the certification based on their own legislation and what it considers appropriate, though Peruga assumed that you also have to work with industry directly because in some countries like the United States, are the producers themselves who are given the rating.
But not only the film is affected by this phenomenon, but has been detected, especially in studies in Britain, the incidence of snuff in the television series. WHO points out that the 180 signatory countries of the Framework Convention on Control of Snuff are required to prohibit all forms of advertising, promotion and sponsorship snuff.
Therefore, another recommendation of the report is encouraging producers to be included in the credits of films that no mention has been paid by tobacco include scenes where people smoke and that these should be only a creative decision. “The principle is the same as with the statement that has not been mistreated animals in the quote” exemplified Peruga.
It also requested that if there are scenes where smoking, warnings have you to do so in all distribution channels such as cinemas, television and internet. Another recommendation is that no billboards or scenes where smoking in places prohibited by law to be displayed.
“If a country does not smoke in restaurants, movies should not show scenes where this happens,” said the expert. Peruga said that obviously, and for consistency, the first films to avoid snuff show scenes are those subsidized with public money.
Some of the tapes that are classified for adults:
101 Dalmatians (1969) Disney.
Chinatown (1974) directed by Roman Polanski and starring Jack Nicholson and Faye Dunaway.
Casablanca (1942) directed by Michael Curtiz.
Coco Chanel 2009 directed by Anne Fontaine and starring Audrey Tautou, Benoît Poelvoorde and Alessandro Nivola.
Breakfast at Tiffany’s (1971) directed by Blake Edwards and starring Audrey Hepburn, George Peppard, Patricia Neal, Martin Balsam and Mickey Rooney.
Pulp Fiction (1994) directed by Quentin Tarantino and starring John Travolta and Samuel L. Jackson Uma Thurman, Harvey Keitel, Tim Roth.
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