A | Manuel Tomillo C .- In the 50 years of the Super Bowl, and l most watched annual sporting event in the United States, with an expected musical show at halftime, symphony orchestras never had a prominent role.
in any case, they served as instrumental support for famous artists from genres such as pop and rock . the story will change on Sunday with the participation of the Venezuelan conductor Gustavo Dudamel and the youth orchestra of Los Angeles in the middle of the final of the American Football league, which is expected to be followed by TV more 100 million people.
the Pepsi brand drinks took over the production of the intermediate-before four years ago was in charge of the Professional Football League (NFL its acronym in English) – and since then it has set the stage for artists of the most recognizable pop genre, such as Madonna, Justin Timberlake, Janeth Jackson, Beyonce and Katy Perry and others
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those 15 minute show represent a golden opportunity for artists to boost sales of their albums and concerts, according to trade magazine Pollstar. So how did they get in Gustavo Dudamel and his orchestra in the most popular TV show in the US and one of the most watched in the world?
In a statement to the British portal BBC Dudamel said he was “very grateful” to Chris Martin, lead singer of the British band Coldplay for suggesting executives NFL and Pepsi to include in his orchestra recital.
And the lead singer chosen to entertain the intermediate has repeatedly stated his “admiration” for the current driver Philharmonic Los Angeles ( LA Phil, for short) and a member of the Orchestra System of Venezuela.
But not only why Dudamel will be present in the Super Bowl, because according to the classical music critic of the newspaper Los Angeles Times, Mark Swed , Dudamel is the first director of academic music truly become a public figure in the US.
“it pierced the gap between classical music pop. The award-winning television series “Mozart in the Jungle” was inspired by him and directed the opening and closing of the new film “ Star Wars. The awakening of the Force “you said journalist Los Angeles Times.
the Venezuelan conductor started in music at an early age in the network of youth orchestras in Venezuela known as ” the System “, founded by maestro José Antonio Abreu, who has offered instruction to thousands of underprivileged children.
three decades ago Dudamel was named director of the National Youth Orchestra of Venezuela, initiating a meteoric career that has led him to conduct some of the best sets of classical music in the world and receive numerous awards.
Now the fame of Dudamel serve for 40 musicians aged between 7 and 16 years represent the chapter on “future”, in the story of “past, present and future” with which Pepsi has decided to honor the fiftieth anniversary of the Super Bowl.
the presentation details are unknown to they make the Youth Orchestra of Angels (Yola , for its acronym in English) in the Levi’s stadium in the city of Santa Clara (California), which will face the Carolina Panthers Denver Broncos.
most of the musicians who will be on stage at the Super Bowl are Hispanic and low-income families. And maybe their presence is not mere chance.
“The strategy is to attract more Hispanic audiences to football. There is a growing Latino population and we must draw your attention to sell,” he told BBC World television editor Variety, Brian Steinberg.
for young musicians, told BBC News the president of the Association of the Los Angeles Philharmonic, Deborah Borda is “a unique opportunity to show the fruits of their labor to millions of people.”
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