The Super Bowl 2017 was no stranger to the controversy by the new administration of Donald Trump in Usa. On the night of Sunday, more than 70,000 spectators at the NRG Stadium in Houston and millions on television and the internet witnessed actions and advertisements in a context of political change.
standing on the roof of the stadium NRG Houston with drones by drawing an american flag with the night sky background, Lady Gaga lit up the half time of the championship event of the National Football League (NFL for its acronym in English) between the New England Patriots and the Atlanta Falcons.
Started singing a mix of the anthem “God Bless America”, the song “This Land Is Your Land” and the oath of allegiance to the flag: “One nation, under God, indivisible, with liberty and justice for all”, a subtle message of inclusion and unity in a united States deeply divided.
The pop star had promised a concert “interesting and exciting” that it would have as the only political messages, the same that has been advocated throughout his career: the necessity of equality and the idea that “the spirit of this country is of love, compassion and kindness."
Then he came down flying from the roof to the stage suspended on wires to sing during 13 minutes, his greatest hits, accompanied by a choreography meticulous.
The Super Bowl of this year followed a fierce campaign that led in November to the choice of Donald Trump as president and left the country fractured. Mass protests against the president have spread after he took the 20 of January for some of its controversial measures.
Before her performance, viewed by over 100 million viewers in the united States, Lady Gaga, 30 years old, said in a message on the social network Instagram that he planned to do the show by herself without complying with the tradition of having special guests.
Dressed in a suit of silver, with sequins and boots, sang her hits “Poker Face” and “Born This Way” -an anthem of self-confidence and inclusion – as she performed aerial acrobatics suspended in the air.
Then he came down the stage to dance to “Telephone” and “Just Dance” before you run to a piano, in which she performed her new song, “Million Reasons”, giving a shout out to his parents as he acted. After joining his group of dancers for “Bad Romance,” the singer concluded, dropping her microphone to head a soccer ball and jump from the stairs to the field.
Although Lady Gaga avoided making political statements explicit in the Super Bowl during his show, Renee Elise Goldsberry, Phillipa Soo, and Jasmine Cephas Jones, the sisters Schuyler in the Broadway musical “Hamilton”, caused a stir with a subtle statement of support for the women to sing “America the Beautiful”.
—Contentious commercial—
In general, the policy has no role during the broadcast of the Super Bowl, since the financial interests are more important in the event, but this Sunday the story was different. A series of advertisements he placed on the table political issues that divide the united States.
it Turned out especially the advertisement submitted by the beer company Budweiser, which issued a video with the story of its co-founder, immigrant, Adolphus Busch, in the 1850′s from Germany to the united States, where the neighbors tell him that he must “go home” and that there “seems to be out of here.”
The spot for 60 seconds under the title “When nothing can stop your dream”, was released last week, a few days after the order of the president republican Donald Trump temporarily prohibit refugees and almost all of the citizens of seven muslim-majority countries, into the united states, a decision that has been stopped by the justice of the north american country.
Although the announcement, according to Anheuser-Busch, was not made with any political end to the Super Bowl, work began in may, when they still do not know the new american president, the same has come in the time of greatest controversy with the subject of the always difficult issue of immigration.
But there was a commercial with Spanish which accounted for the controversy: the manufacturer Lumber (building materials) showed a mother Latin and her daughter crossing rivers in the “The journey begins”.
This was the advertisement that, according to the developer, the president, Donald Trump refused to issue full; but was released in the rest with images that have been defined as “too controversial for tv”.
although, given a cut-down version, in which there is seen a wall like that Trump promised to raise up at the border with Mexico.
The platform rental Airbnb shocked to disseminate an advertisement that advocates tolerance of all religions and backgrounds, an obvious answer to the decree, anti-immigration signed ten days ago by Trump.
“we Think that whoever you are, come where you come from, you love who you love, or believe in whom you believe, we all have our place, the more you accept, the more beautiful are the world” is the message issued by the company with its ad that included images of people of multiple origins.
Along with the advertising, the platform launched the hashtag #WeAccept.
And just in case the government of Trump does not give aware of the message, minutes after issuing the advertisement in the Fox, the ceo of Airbnb, Brian Chesky, tweeted: “we’re Going to deliver $ 4 million in four years to the International Rescue Committee (IRC), an NGO that helps refugees in the world “to meet the needs of the displaced populations in the world.”
pope Francis joined the ads in the Super Bowl, and recorded a video message which was broadcasted during the game at NRG Stadium.
The pontiff argentine expressed his hope that the Super Bowl is “a signal of peace, friendship and solidarity to the world.”
“The great events in sports, such as the Super Bowl today, they are very symbolic, and show that it is possible to build a culture of encounter and a world of peace,” says the message.
“By participating in a sport, you are able to go beyond our selfish interests and we learn a healthy way to sacrifice and to grow in faithfulness and in respect to the rules,” he said.
Pope Francis is fond of the sport and considers it a possible way to generate a social change. In addition, it is a well-known supporter of football club San Lorenzo in his country.
In the Super Bowl by 2017, the Patriots have achieved the best comeback in the history of the event to the beat 34-28 to the Falcons of Atlanta in the edition 51 of the party by the Vince Lombardi trophy right before spectators who have paid an average price of more than $ 7,000.
At the end of the game, the president of the united States, Donald Trump, who had been a supporter of the Patriots, sent a message of congratulations to the team, the quarterback star of the night and a friend of his, Tom Brady, and owner Bob Kraft and coach Belichik.
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