The Playboy magazine which has lost one of its main attractions for decades and will stop publishing images of completely naked women .
This was announced Scott Flanders , the executive director of the magazine to The New York Times, who justifies the reversal of the publication in the reality imposed by Internet where, he says, “just a click since last September, Cory Jones, one of the editors of the magazine, free access to any image on sex. “
According to the Daily News visited the founder of . the publication, the octogenarian Hugh Hefner at the Playboy Mansion , where he lives and where even directs the middle
“Jones, very nervous, Hefner suggested something radical: magazine, leader in the revolution that helped make visible sex in America should stop publishing pictures of naked women, “says the paper.
And Hefner, 89 and who founded the magazine in 1953, “he agreed.”
In this way, Playboy will undergo profound changes from next March in the design and while still showing images of women “in provocative poses,” will not return to edit a “nudity” says the New York newspaper.
The managers of the monthly mythical recognize that have been overtaken by the circumstances of a market where sexual images are very accessible by the emergence of internet .
“For a generation of American men, read Playboy was a cultural rite , an illicit thrill consumed almost dark. Now, all teenagers have a fast internet connection (…). Porn magazines, even as other content including Playboy, have lost their shock value, commercial and cultural significance, “says the manager.
The circulation of the magazine, estimated at 5.6 million copies in 1975, has fallen to 800.000 today, according to the Alliance for Audited American Media quoted by the Daily News.
And the efforts to relaunch the publication in the last three years they have not had the expected results, which has led to the magazine, which has one of the most recognizable logos in the world, to change strategy.
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