The drones who walk dogs and flying cars of the XXI century of Marty McFly still science fiction in 2015, but brands such as Pepsi and Toyota launched gadgets and products that appeal to the nostalgia of ‘Back to the Future’.
Lovers of the trilogy held on Wednesday a special day. In the second installment of ‘Back to the Future’, 1989 characters Doc Brown (Christopher Lloyd) and McFly (Michael J. Fox) leave for what then seemed a distant and unimaginable future: on 21 October 2015.
And big companies will not miss the chance to commemorate this day with marathon screenings of ‘Back to the Future’ and other related events.
Pepsi
For example Pepsi. Wednesday sold a limited edition of ‘Pepsi Perfect’, which is the gaseous favorite McFly in the movie.
The company has promoted in style with optimism what qualifies as “a creation long expected “. This includes advertisements with flying cars, flying robots and coveted McFly skateboard.
“Pepsi fans asked for it and we listened,” says Lou Arbetter, director of marketing for PepsiCo.
“The trilogy of” Back to the Future ‘was a great moment for the history of pop culture of the time and is now, 30 years later. “
” We are excited to be part . this moment and bring the fans something that only Pepsi can do No need to wait. The future arrived “
The bottle, which comes with its collectible box, will be available for $ 20.15 . 6000 only 500 copies of Pepsi Perfect will be manufactured and sold online.
Nike
Nike also leaped nostalgia and reported to Earlier this year, it would launch a limited version of Nike shoes that are tied Mag alone and that appear in the film. However, there are no more details.
Toyota
Also, automakers are gaining momentum.
Toyota, which appears briefly in the film as a Retro pickup truck launched a campaign which links its launch Mirai, a car that runs on hydrogen, with the scene of the movie where combustion vehicles made from trash.
This even has a web page with the caption. “The October 21, 2015, the future will come true”
Toyota released a video in jest, whose full version will be online on Wednesday-where Lloyd and Fox discussed the hit film elements and those that failed in what would be the future.
“While there are lots of brands who are celebrating the milestone of ‘Back to the Future’, Toyota is distinguished a nod to the past and future with technology that appears in the film, “says Bob Gale, co-creator and producer of the video, in a statement from the manufacturer.
Lexus
And the luxury brand Lexus Lexus unveiled in June its Hoverboard (flying skateboard), magnetic levitation technology.
But has not yet tried to link the device to the flying skateboard from film, despite their similarities.
Universal Pictures
Meanwhile, the Universal Pictures also had a great time with the parody trailer for the movie Jaws 19 ‘, as in’ Back to the Future ‘, there is a scene where a cinema presents this supposed version of the saga.
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