Saturday, May 7, 2016

Viewpoint: The anti strategy (red) social Radiohead – La Voz del Interior

How to dissapear completely . O Qua, r in Spanish, How to disappear completely . Is a song by the British band Radiohead released the album Kid A (2000) and played in tribute to the victims of state terrorism in his only visit to the country, offered at Club Ciudad de Buenos Aires on March 24, 2009.

The piece is gray and beautiful, and has a letter that refers to a great escape, a whimsical escape into a pleasant place. Just like that, his second verse refers specifically to that ( “go where I please”), which is adjusted so unbeatable transit through this world of Thom Yorke and his men. Not only by how expressive pose swings but by how they handle extra-musical issues as the industry that lives contains a permanent mutation. Anyone who is fairly knowledgeable in this area knows there is a highlight : the offer to cap his (fabulous) disk In Rainbows and make a fortune without intermediaries

A revolutionary idea emerged that for some creative and talented people while for others cynical marketers. “It was something like experiment,” he told VOS Phil Selway, Radiohead drummer in an interview in 2014. “Each one tries to find the best way to edit, and that has been since the principle of music, is not new. Last, you have to be honest with yourself and know what is appropriate for your band. When we launched In Rainbows , will consider the mode used was the right fit for us at that time, “he said in that same contact.

Now the new idea and / or strategy was completely disappear into their social networking profiles, which like today represent an extension of our humanities, suggest a real disappearance. This situation is made flesh in everyday language. Leave Facebook, for example, it is an indication that you do not want to exist. Nobody understands a gesture of resignation this narcissistic festival that has become this era of communications too. Much less in the rock, a culture that in non massive scale confuses the boundary between “the use of tools to promote itself as an independent artist” and “ridiculous self-aggrandizement and void.” And in the mainstream abused mystery (anyone Beyoncé said?).

The truth is that Radiohead vanished. He erased all traces of the web. It took everything to the extreme of zero posting on their Twitter accounts, Facebook and Instagram. The same happened with your site, which was gradually decomposing an image to make it full, disconcerting, disturbing sight white.

The English took a day less than Jesus to be resurrected, since after 48 hours uncertainty reactivated Instagram account with an teaser of a bird in stop motion and a while later and demonstrated in the rest of the virtual fronts with the eerie full video Burn the witch , a title that activated the fans in the act because that expression is contained in a corner of the cover art of the album Hail to the thief (2003).

again, a move minimum cost and extraordinary results, at least as far as concerns draw attention. So much so that the site Consequence of sound was encouraged to raise “In non-Radiohead news”, equivalent to “in news must not see Radiohead …” when passing to something else. In short, excellent context for the album coming out today, still untitled but with a new video -. Cut of diffusion ( Daydreaming ) directed by Paul Thomas Anderson

Despite that as he was turned, and that again is associated with infallible company branding, Radiohead set the stage for an interesting debate. Was involuntary, OK, but let pecking: What if we become anti (networks) Social? It is urban and aspiration of bourgeois life without the automaton interaction with technological devices feasible? Do we terrorizes the reset custom look us in the eyes and talk? The millennials formatted culturally at this time, they would become zombies without the intermediary of a screen or humanize because they are already neutralized in life? Again, thanks Radiohead to activate thought.

LikeTweet

No comments:

Post a Comment