Or “light” or “anti-age”: the campaign of the Royal Spanish Academy to end Anglicisms – BBC World

Image copyright Getty

Image caption The presence of anglicisms is more common than you sometimes perceived.

Perhaps more than once have used the English word light instead of “light or dietary “ to ask for a soda at a restaurant. Or instead of saying “cream against wrinkles,” you call anti-age .

These two expressions are part of a broad repertoire of Anglicisms gathered by the Royal Spanish Academy ( RAE) and the Academy of Advertising in Spain.

Together they want to “fight” to stop using anglicisms for any term you have your version in Spanish.

for the Academy of Advertising, is the same sector that bears part of the responsibility for the abuse of English aimed at an audience that speaks Spanish campaigns.

Image copyright Youtube GREY Agency and RAE

Image caption “Target”, ” packaging “and” engagement “are some of the Anglicisms within the video advertising language he highlighted.

In order to make visible this trend of marketing specialists, two institutions launched Thursday a campaign called “mother tongue only there is a” , in which they attempted to show that there are a few “hypnotized by Anglicisms.”

the perfume that smells like pork

with the help of the Spanish agency Grey, conducted a campaign of false television advertising in touting a women’s fragrance and sunglasses for men.

Both announcements were riddled with Anglicisms, which They made “sound good” very unattractive.

The perfume, for example, called swine, which in Spanish means “pig.”

Image copyright Facebook RAE

Image caption in addition to launching the campaign to combat the use of Anglicisms in advertising, the SAR and the Academy of Advertising discussed the “English invasion” in Spanish.

And in the business of sunglasses are highlighted her blind effect . That is, leaving blind to the consumer.

According to the video, Many heeded the call advertising and requested free samples of products online.

More later they learned that Anglicisms not really stood out qualities, but product defects.

no escape?

in addition to launching the campaign, the SAR and the Academy of Advertising made the same Thursday a debate on the presence of Spanish in commercials.

Image copyright Other

Image caption BBC identified several anglicisms within the own website Academy of Advertising.

The Spanish publicist Miguel Angel Furones said it is “impossible to stop the invasion of English” to intervene in the discussion.

And it seems he has some reason, then BBC identified several anglicisms within the web portal Academy of Advertising.

An example is the expression show me the money ( “show me the money” in Spanish) to invite advertisers to join the Academy.

And below, appears an advertisement with the words Shopper trends, in Spanish mean “trends in shopping.”

on the “invasion of English” that spoke in the debate, journalist and writer Alex Grijelmo said “there is no short-term solution”

.