Image copyright Netflix / AP A giant poster congratulating Christmas located in the Puerta del Sol, the most touristic of Madrid, has aroused the controversy.
And is that this is not just any christmas message.
The poster contains a giant image of the brazilian actor Wagner Moura performing at the drug trafficker colombian Pablo Escobar for the series “Narcos”, of the audiovisual platform Netflix.
Next to the photo read the text: “Oh, white Christmas”, a clear reference to cocaine, the axis of the illegal business that Escobar ran from the end of the decade of the 70′s until the early 90′s, as a founder of the Medellin Cartel.
The play on words with the cocaine and the snow associated with Christmas, provoked a controversy in social networks, where tosome people praised the audacity and creativity of the advertising campaign, while others called it “gratuitously provocative” and “infamous”.
The political scientist Javi Sánchez Glez wrote on his Twitter account: “Cause must be a basic principle of advertising. And this, of Narcos in the Door of the Sun, achieves this”.
For its part, the user of Instagram @lamadredediego wrote that this weekend will reach “thousands of families to the capital to enjoy the bridge, the christmas lighting, and what you are going to find is a picture of a murderer, drug trafficker, terrorist.”
In statements to the Spanish newspaperThe Country,dr. Jose Luis Rabadán, member of the Union of Associations and Entities of Attention to Drug, said “that sign is a trivialization of consumption of narcotic drugs and a lack of respect to the many families and affected who have suffered its consequences.”
Netflix has not given a statement about it.
Escobar was the biggest drug lord in Colombia’s history, and are attributed between 5,000 and 10,000 murders.
His time was one of the bloodiest in the history of the country, with a murder rate of about 80 per 100,000 people per year, compared with one per 100,000 in the Uk in 2012, or 5 per 100,000 in the U.S.
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