The constant use of English words in the advertising industry and marketing has come to become relevant within the Royal Spanish Academy (RAE). And it is now common abuse of Anglo-Saxon terms even if its translation into Spanish.
Faced with a scenario where the English terms are prefixed with the Spanish language, the Royal Academy of Language ago one call to the abuse side of the Grey agency in Spain and launches mother tongue there is only one and argues that English is invading both the advertising industry and marketing.
And although this is a new release, the English name of techniques still persists. It it worth noting that although this language is essential to communicate in an international environment, studies of the Mexican Institute for Competitiveness say the 5 percent of the population in Mexico speaks English .
the above contrasts with the consulting firm Mitofsky noting that the percentage reaches 11.6. However both data do not exceed half of the population within the country.
Communication barriers become more latent in this context also worth noting that Inglés Proficiency Index of Education First notes that our country ranks thirty-ninth place in the language of English this within a shaped by 63 nations list.
it should be noted that, segmented , Mexico City ranks first in the list of the most bilingual areas established by the ranking EF Inglés Proficiency Index. In second place is Mexicali, Monterrey, Ciudad Juarez and Guadalajara.
It is worth noting that a point in favor of eliminating communication barriers is to use words of the same language as the mix of terms you can give way to confusion within context.
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